NetEnt

Premium slots brand with cinematic productions; part of Evolution since 2020.

Founded: 1996
Ownership: Evolution group
Licences: Licensed markets via group entities
Typical RTP: Commonly mid-to-high 96%

About the Company

Netent is a renowned brand known for creating exceptional slot games and table games, including classics like blackjack, roulette, and baccarat. Their slots are characterized by unparalleled graphics, immersive sound effects, captivating storylines, substantial wins, and user-friendly interfaces. The provider has earned numerous awards, such as the EGR award in 2015, Women in Gaming 2014, and the Global Gaming Award in 2014. It is the mastermind behind hit titles like Guns n’Roses, South Park, Scarface, and Aliens. With over 10 million spins per year, a portfolio of over 200 slots, a market capitalization exceeding 1 billion euros, and processing over 58.3 billion gaming transactions in 2019 alone, Netent stands as a leader in the online video slot industry.

Established in 1996 in Sweden, the company aimed to develop cutting-edge solutions for online casinos, offering players an unforgettable gambling experience. Through consistent product upgrades and strategic initiatives, Netent has steadily gained popularity over the years.

Development of Success of Netent

After two decades of success, company expanded its presence by opening offices in Malta, Ukraine, Gibraltar, the US, Poland, and Alderney. Achieving profitability in 2003, the company’s revenue reached EUR 149.1 million in 2016. Notably, in 2020, Netent experienced a 9% revenue growth compared to the previous year, showcasing a trend of continuous expansion.

The provider processes an impressive 68,000 gaming transactions per minute, with players enjoying their games across over 100 casinos worldwide.

In 2020, Evolution Gaming finalized the acquisition of the company, marking a significant milestone in the company’s history. Despite this acquisition, NetEnt retains its brand identity and continues to thrive in the gaming industry.

History & Milestones

Netent’s rich history spans over 20 years, stemming from the founding of its original company in 1963. Here are some key milestones:

1963: AB Restaurang Rouletter founded by Rolf Lundström and Bill Lindwall.
1968: AB Roulett konsult & Spelautomater partnership formed.
1972: The company registered as Cherry AB.
1996: Netent founded.
2002: Netent Casino™ launched.
2003: company achieves profitability and begins delivering Casino Modules.
2005: company obtains a license from the Malta Gaming Authority.
2007: company becomes a Cherry spin-off company and is listed on NGM Equity.
2009: the company listed on the main list of the Stockholm Stock Exchange.
2010: Gonzo’s Quest launched; NetEnt enters the Italian market.
2015: company penetrates the US and Danish markets; receives licenses from the UK and Spain.
2019: Red Tiger Gaming becomes part of Netent.
2020: Evolution Gaming acquires Netent.

Information About Management

With over 800 employees and offices worldwide, company is a major player in the iGaming industry. As a publicly-traded company, Netent discloses its annual revenue, which has shown consistent growth over the years. Now part of the Evolution Group, the company is poised for further expansion in the finance sector.

The current CEO position remains vacant following Therese Hillman’s departure. Other key figures include Mathias Hedlund, Giles Potter, and Bryan Upton.

Key People

Therese Hillman: Former CEO (position currently vacant).
Mathias Hedlund: Chairman of the Board.
Bryan Upton: Director of Games.

Netent Software

Netent software is renowned for its quality and innovation in the slots industry. Their games feature exceptional graphics, sound effects, animation, and game mechanics, along with famous jackpots and promotions. Additionally, Netent offers immersive casino table games that replicate the experience of a Las Vegas casino.